The UK’s largest live endurance event discovery and entry experience.
30,000+ runners actively looking for their next start line. Make sure they find yours.
Open to every event organiser, whatever your registration provider — at no cost.
The opportunity
The RaceNation Events Village is where 30,000+ runners attending the The National Running Show come to map out their race calendars for the year ahead. With prizes from RaceNation partners providing an added incentive to take part, runners are encouraged to turn their ambition into action.
This is your opportunity to be at the forefront of that decision-making moment.
Simply submit your key event details and RaceNation handles the rest: creating unique QR codes and dedicated landing pages for each of your events at no cost to you whatsoever. Runners can scan to enter via your official registration journey or provide their details and opt in to hear more from you.
30,000+
runners planning their year ahead
Position your events right at the heart of the action, where 30,000+ runners are actively mapping out their race calendars for the year ahead.
Build a database of qualified leads who have provided their details and actively opted in to hear more about your events.
RaceNation creates a seamless, conversion-optimised journey from event discovery to entry — taking runners straight from the Events Village map to your start list in just a few taps.
From discovery to entry
See how the Events Village puts event discovery directly into the hands of thousands of runners — creating a seamless journey from the map to the start line.
Highlights from the RaceNation Events Village at the National Running Show 2026.
RaceNation client events
Our client events are automatically mapped out in gold and bold, putting them front and centre as thousands of runners navigate the Events Village and plan their year ahead.
It’s just one of the ways RaceNation goes beyond simply providing event registration technology — acting as a strategic growth partner to help our organisers get discovered, reach more participants and grow their events.
Open to every organiser
The Events Village is open to event organisers across the industry, regardless of registration provider, and there’s no cost to take part. It only takes a few minutes.
Already with RaceNation? Your events are automatically mapped out in gold and bold — no action required.
Submit your events
Add your 2027 event details, website and registration links using the short form by 1 December 2026.
We’ll do the rest
RaceNation creates your unique QR codes and dedicated landing pages and adds your events to the Events Village, ready to be discovered by runners at the Show.
Event submissions close 1 December 2026.
