Tuesday 27^th June 2023

3 hour morning (9.30am to 12.30pm) WORKSHOP at St Paul's Centre, St Helier.

This workshop will introduce you to the key fundraising principles connected to Legacy and In Memorial funding.

In an ever increasingly competitive ‘funding’ marketplace, legacy and in memorial income should not be ignored. Getting the fundraising basics right, will allow you to overcome the barriers to legacy promotion and widen your appeal to potential donors.

We will look at how to get your legacy and in memorial marketing campaign up and running, how to promote and market it appropriately, as well as how to write up a strategic Legacy fundraising plan. 

We will also cover:

• Understanding the motivation of your target audience.
• Getting legacies on to the fundraising agenda.
• Engaging and building relationships with donors/supporters.
• Promoting your legacy and in memorial campaign.

Participants will be encouraged to share ideas and learn from one another’s experiences, with the emphasis of the session being on generating creative fundraising ideas that you can take back into your workplace.